Mission Monday: How You Can Define Your Values to Discover Purpose

September 19th, 2016

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Have you ever been asked to define your values?

We’re not talking about determining the monetary cost of something. We are talking about your ideals. We are talking about the important and lasting beliefs shared by the members of a culture that impact their choices and decisions.

Have you ever considered your core values?

To define your values takes some serious introspection. Your mind retraces your steps as you consider your major life decisions and discern which core values shaped your choices.

For example, when it came time for you to choose the type of business you wanted to start, which of your values shaped that decision?

  • Is your company manufacturing water filters because you believe every human should have access to clean water?
  • Does your business serve a small local area because you feel strongly about supporting small, local businesses?
  • Do you strive to help others succeed because being an entrepreneur is the biggest thing in your life?

At some point, you must define your values.

Define Your Values, Get Clarity

You may already feel that you have a strong handle on what your values are, but you can always gain a deeper sense through exercises. For the sake of simplicity though, define your values by brainstorming a list of both business and personal core values. Ask yourself:

  • What is my passion?
  • What types of causes do I care about?
  • What are some values I’ve been taught by others?
  • Which three values are most important?
  • Of these three, which one is central?

By defining your values, not only do you identify and name them, but you obtain a greater understanding of what is most important to you as you venture into the business world.

Finding Your Life Purpose

Listen, Insiders, so many times we get romanced by the money. We see some person online tossing out dollar amounts and speaking a great line around how they can show us how to do it ourselves. Many a product, ebook, and coaching session has been sold on that principle alone.

Your purpose may not be that person’s purpose. In fact, your purposes are probably nowhere near the same at all.

We cannot emphasize this enough: build your business based on what you are passionate about.

You’re about to spend more time with your business than you probably spend with your significant other. You must love it.

Your values feed your passions feed your purpose.

Forget everything else.

Remember those lists of values you created in the previous section by answering those questions? Consider what purpose your values serve. What problems can you solve? What questions can you answer? What are you passionate about? How do your values play into that? Which value was central?

For example, let’s say your central value is that you have a great respect for those who serve in the armed forces. That value serves the purpose of sharing with and teaching others to respect our service men and women. You feel one of the major problems you can solve is helping veterans get medical and financial help in their communities. In fact, you’re passionate about advocating for just that. So you start up a 501(c)(3), non-profit organization to tackle the issues these soldiers are facing.

Make sense?

You used your values, and especially your central value, to find purpose. You divined your purpose from your core values.

Why Purpose-Driven Companies are More Successful

Why? It just makes sense. Once you have a life purpose, you have a goal, and we know that having goals means getting more done.

Without purpose, you are just managing your assets. With purpose you are mobilizing them!

The better question here is: How?

  1. Be authentic. You’ve built your business on purpose that you have pulled directly from your set of core values. Being authentic is easy now.
  2. Find the right people. Bring in people that align with your values, passion, and ultimately, your purpose.
  3. Create value. That’s what business is all about, right?
  4. Craft your narrative. People love stories. Tell them yours.

Wrap Up

One of the most important things you can do as you start your business is define your values. We would love to hear from you in the comments about how your values are shaping your businesses.

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3 Comments on "Mission Monday: How You Can Define Your Values to Discover Purpose"

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Jason Shannon
September 19, 2016 11:34 pm


Shirley Williams
September 20, 2016 7:39 pm

Knowing your core values will propel you into action. It will motivate you to press through the difficult and challenging situations. It will keep you from being in a state of “I have achieved”. In other words, your core values should keep you in a state of wanting to do more and to achieve more. Your core values will reveal to you and to others who you really are and what you’re passionate about!

September 26, 2016 7:10 pm

Mark here, knowing your core values is vital to your long term success in any business you may undertake! This is what carries you through the rough times that are sure to come. Additionally the filling of authenticity and joy that result when you are successful can’t be measured so take this blog to heart.