September 19th, 2016
Have you ever been asked to define your values?
We’re not talking about determining the monetary cost of something. We are talking about your ideals. We are talking about the important and lasting beliefs shared by the members of a culture that impact their choices and decisions.
Have you ever considered your core values?
To define your values takes some serious introspection. Your mind retraces your steps as you consider your major life decisions and discern which core values shaped your choices.
For example, when it came time for you to choose the type of business you wanted to start, which of your values shaped that decision?
At some point, you must define your values.
You may already feel that you have a strong handle on what your values are, but you can always gain a deeper sense through exercises. For the sake of simplicity though, define your values by brainstorming a list of both business and personal core values. Ask yourself:
By defining your values, not only do you identify and name them, but you obtain a greater understanding of what is most important to you as you venture into the business world.
Listen, Insiders, so many times we get romanced by the money. We see some person online tossing out dollar amounts and speaking a great line around how they can show us how to do it ourselves. Many a product, ebook, and coaching session has been sold on that principle alone.
Your purpose may not be that person’s purpose. In fact, your purposes are probably nowhere near the same at all.
We cannot emphasize this enough: build your business based on what you are passionate about.
You’re about to spend more time with your business than you probably spend with your significant other. You must love it.
Your values feed your passions feed your purpose.
Forget everything else.
Remember those lists of values you created in the previous section by answering those questions? Consider what purpose your values serve. What problems can you solve? What questions can you answer? What are you passionate about? How do your values play into that? Which value was central?
For example, let’s say your central value is that you have a great respect for those who serve in the armed forces. That value serves the purpose of sharing with and teaching others to respect our service men and women. You feel one of the major problems you can solve is helping veterans get medical and financial help in their communities. In fact, you’re passionate about advocating for just that. So you start up a 501(c)(3), non-profit organization to tackle the issues these soldiers are facing.
You used your values, and especially your central value, to find purpose. You divined your purpose from your core values.
Why? It just makes sense. Once you have a life purpose, you have a goal, and we know that having goals means getting more done.
Without purpose, you are just managing your assets. With purpose you are mobilizing them!
The better question here is: How?
One of the most important things you can do as you start your business is define your values. We would love to hear from you in the comments about how your values are shaping your businesses.