December 12th, 2016
If your mission should fail, the best way to deal with it is to recreate a new mission immediately. Remember, your mission and your mission statement are based off the goals you have for your business, so you can’t be without those goals. It is a proven fact that people accomplish more with set milestones than without. Business mission failure isn’t the worst case scenario although it may seem like it. It’s actually a great opportunity to revise your business into a better version of itself, so don’t lose heart.
Listen, your mission is important, but it’s not a make it or break it element. It’s more of a formality or guideline in brief that expresses a hope that your business will adhere to a specific track. There are some large and successful companies out there that sort of outgrew their missions. They are so widely successful that their original mission has informally been replaced with a “just keep doing that” mindset. Let’s take a look at them.
As you can see, it’s possible to be wildly successful even with an ineffective mission. All four of these companies essentially have a business mission failure that they’ve managed to thrive through. Even in light of their success, their strategies are poor examples.
If your business mission fails, create a new mission. That’s right, revert right back to square one and write a new mission. Remember, we went over how to do this in five simple steps? You’ve got this in the bag.
Do business better than these examples. Don’t let success overshadow your mission. There will always be people scrutinizing your organization or looking up to it to duplicate your success. You don’t want them to find a poorly constructed mission that doesn’t even represent what you’re about, do you?
While a mission isn’t necessary for success, it should be the solid cornerstone of your business. If it’s inaccurate, revise it! You should be revising your mission on an annual basis at least.
So, how are those mission statements looking? We’d love to hear from you in the comments. Paste your mission statements…go!