Mission Monday: How to Recreate a New Mission When Your Old One Fails

December 12th, 2016

1 Star2 Stars3 Stars4 Stars5 Stars

If your mission should fail, the best way to deal with it is to recreate a new mission immediately. Remember, your mission and your mission statement are based off the goals you have for your business, so you can’t be without those goals. It is a proven fact that people accomplish more with set milestones than without. Business mission failure isn’t the worst case scenario although it may seem like it. It’s actually a great opportunity to revise your business into a better version of itself, so don’t lose heart.


4 Huge Companies Whose Mission Statements Suck

Listen, your mission is important, but it’s not a make it or break it element. It’s more of a formality or guideline in brief that expresses a hope that your business will adhere to a specific track. There are some large and successful companies out there that sort of outgrew their missions. They are so widely successful that their original mission has informally been replaced with a “just keep doing that” mindset. Let’s take a look at them.



  • Starbucks – “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
    According to Strategic Management Insight, Starbucks has one of the lowest scoring mission statements because it doesn’t mention key parts of the mission statement framework in which a company would talk about their customers, employees, and products/service just to name a few.
  • Facebook –  “To give people the power to share and make the world more open and connected.”
    While Facebook has certainly accomplished the ideas in this statement, this brief sentence only mentions a small portion of the business they do. An effective mission includes numerous aspects and ideas regarding the direction of a company as a whole.
  • General ElectricGeneral Electric doesn’t really have a mission statement at all. They have a navigational sort of page that makes a lot of statements. They make it work. G.E. has been a profitable company for decades having been founded in 1892. Yes, as in over 120 years ago. You can certainly get by without a clear mission statement, but it’s the exception rather than the rule.
  • Walmart – “We help people save money so they can live better.”
    Walmart’s mission statement sounds more like their slogan or tagline than an actual mission. Of course, it doesn’t seem to affect their profit margins at all, and it’s a well-known fact that Walmart is a force to be reckoned with. It has put many a small business out of business because of it’s ability to buy in bulk and sell items in high demand for the cheapest prices out there.


Recreate a New Mission

As you can see, it’s possible to be wildly successful even with an ineffective mission. All four of these companies essentially have a business mission failure that they’ve managed to thrive through. Even in light of their success, their strategies are poor examples.


If your business mission fails, create a new mission. That’s right, revert right back to square one and write a new mission. Remember, we went over how to do this in five simple steps? You’ve got this in the bag.


Do business better than these examples. Don’t let success overshadow your mission. There will always be people scrutinizing your organization or looking up to it to duplicate your success. You don’t want them to find a poorly constructed mission that doesn’t even represent what you’re about, do you?


Wrap Up

While a mission isn’t necessary for success, it should be the solid cornerstone of your business. If it’s inaccurate, revise it! You should be revising your mission on an annual basis at least.

So, how are those mission statements looking? We’d love to hear from you in the comments. Paste your mission statements…go!

Leave a Reply

1 Comment on "Mission Monday: How to Recreate a New Mission When Your Old One Fails"

Notify of

Sort by:   newest | oldest
Shirley Williams
January 3, 2017 10:59 am

Here are some keywords I’m using in creating a draft of my mission statement: helping, passionate, impact, potential, committed, proud, create, growth, difference